Ever feel like you should be writing a blog, updating your website, or posting on social media… but the blinking cursor feels more like a wall than a window?
You’re not alone. Many attorneys want to demonstrate thought leadership, build trust with potential clients, and establish a professional online presence—but they get stuck before they start. Writing feels unnatural. Marketing feels like a foreign language. Time feels nonexistent.
But there’s a shift happening—and it’s powered by your own voice and artificial intelligence (AI).
Let me show you how lawyers are finally breaking through the content bottleneck, not by becoming copywriters, but by simply speaking their minds.
The Old Way: The Lawyer’s Content Paralysis
Most attorneys struggle to create marketing content because they overthink it. We want the perfect message, tone, and citation. We edit before we write. We stare at a blank screen for 30 minutes and walk away frustrated.
But when we overthink to the point of paralysis, our insights stay locked inside our heads.
What’s tragic about this? The best marketing for lawyers is simply sharing what you already know: common client questions, legal myths, tips for working professionals, or updates in your practice area. You don’t need to reinvent the wheel—you just need to get it rolling.
The New Way: Say It First, Let AI Shape It
Here’s the game-changer: You don’t have to write your content. You can speak it—and let AI do the rest.
Try this:
- Record your thoughts. Open your phone’s voice recorder, Word (yes, you can dictate into Word), or the voice input of your favorite AI, such as ChatGPT. Speak for 2–3 minutes like you’re talking to a client or explaining something to a colleague.
- Feed it to AI. Upload the recording or transcript to an AI tool. To make it better, give it context by telling it to act as an attorney with your specialty who is trying to create content, and ask it to draft an article, blog entry, LinkedIn post, etc. in your voice. Request a headline, bullet points, and a call to action. If you are creating a social media post, ask it to include appropriate hashtags.
- Polish lightly. Read through the draft. Add a story or example and tweak any awkward wording. It is also recommended to run your draft through an AI plagiarism checker and ask AI to humanize the text as much as possible.
That’s it. You’ve just created content without typing a word.
Why This Works for Attorneys
Lawyers are natural speakers. We explain complex ideas in client consultations, depositions, courtrooms, and networking events. Our problem isn’t content—it’s the container. AI lets you convert spoken authority into written credibility without friction.
Using dictation with AI is also a time-saver. You can create weeks of marketing content while driving home from court or pacing in your office between meetings. Instead of trying to remember that you should write an article about something that was just discussed, pick up your phone and talk into it right after a meeting when the idea is fresh.
And the voice-first approach ensures your personality comes through. Your tone, your stories, your way of thinking. Clients hire you, not a textbook.
Practical Use Cases for Lawyers
Let’s get specific. Here’s how lawyers can use this AI-assisted approach:
- Social Media Posts: Talk through a recent case (without using names) and let AI turn it into a helpful client-facing tip.
- Blog Articles: Dictate your thoughts on a new regulation or trend. AI can structure it into a clear blog post for your website.
- Website FAQs: Record yourself answering common questions, like “How long does a disability claim take?”—then convert that into new website pages.
- Client Email Campaigns: Brain-dump your advice for the things clients confront in the cases you handle and use AI to turn it into a five-part email series.
- Video Scripts: Speak your outline, then ask AI to tighten it into a punchy 60-second script for LinkedIn, YouTube, or TikTok.
Don’t Let Perfectionism Be the Bottleneck
Many lawyers hesitate to publish because we think content must be perfectly crafted. But clients aren’t looking for academic perfection—they want clarity, authenticity, and reassurance.
The truth is, our insights are already good enough. They just need a little formatting. Let AI handle the structure so you can focus on the substance.
Try This Today
Here’s a simple challenge:
- Think of one question a client asked you recently.
- Open your phone’s voice recorder and explain the answer out loud, like you’re chatting over coffee.
- Then say: “Summarize this into a 3-paragraph blog post with a client-friendly tone.”
- Upload that recording or a transcript of it to AI and see what it produces.
- Read it. Tweak it. Publish it.
That’s how modern law firm marketing works. No stress, no perfection, just your voice—amplified by AI.
Final Thoughts
You became a lawyer to help people—not to become a full-time marketer. But in today’s world, visibility builds trust, and trust wins business. Your next client might be scrolling right now, looking for someone who sounds like they get it.
With AI, you can meet them there—without adding another hour to your day.
Quit typing. Start talking. Let your practice—and your presence—grow.
John Tucker is a Past-President of the St. Petersburg Bar Association. His law firm, Tucker Disability Law, has 25 team members in several states and represents insurance claimants and disabled veterans in all 50 states. In addition to his practice, he is an Adjunct Practice Advisor with Atticus Advantage, coaching attorneys to have the practice they dream about.
